#MARKETBEAT Full Edition Q1 2022 (ENG)

  • Марина Усенко

    Марина Усенко

    Партнер, Гостиничный бизнес и туризм

  • Полина Афанасьева

    Полина Афанасьева

    Старший директор, Руководитель департамента исследований и аналитики

  • Никита Дронов

    Никита Дронов

    Заместитель руководителя департамента исследований и аналитики

    Авторы
    • Марина Усенко

      Марина Усенко

      CMWP

      Партнер, Гостиничный бизнес и туризм

    • Полина Афанасьева

      Полина Афанасьева

      CMWP

      Старший директор, Руководитель департамента исследований и аналитики

    • Никита Дронов

      Никита Дронов

      CMWP

      Заместитель руководителя департамента исследований и аналитики

    Закрыть

Авторы

18 июля 2022

MarketBeat Q1 2022 is CMWP’s first full‑cycle overview of Russia’s economy and commercial real estate in the weeks after the start of the special military operation and the first waves of sanctions. The report captures the moment when the country shifts from “shock and uncertainty” to an expected multi‑phase crisis that will shape offices, retail, warehouses and hotels for several years ahead.

The report starts with a macro block that describes Russia’s entry into economic free fall and outlines a three‑phase crisis scenario for 2022: from volatility and regulatory chaos in spring, through visible compression of the economy and an inflationary spiral in summer, to stagnation, national projects revival and forced nationalisation in autumn.

On this macro foundation, the report details how key commercial real estate segments react in real time: the Moscow office market as international companies announce suspensions and exits; retail under pressure from collapsing consumer confidence and the potential withdrawal of global brands; warehouses that entered the crisis at the peak of growth and are now facing a looming rise in vacancy; and the hotel sector, which suddenly has to rebuild its entire operating and distribution model after the departure of major OTAs and brands.

What’s inside

  • Macroeview: Russia’s transition into economic free fall; expected short‑term and medium‑term dynamics for GDP, inflation and the key rate; three crisis phases (volatility and policy tightening in March–April, visible compression and bankruptcies in May–August, stagnation and forced restructuring in autumn); discussion of why the duration of the crisis matters more than its initial depth and how this compares with past downturns in the 1990s, 1998 and 2009.
  • Inflation and pricing: analysis of the 2021 producer price surge and its delayed transmission to consumers; the first inflation wave of early 2022 and an anticipated second wave linked to falling production efficiency and costly import substitution; long‑term implications of a prolonged CPI and PPI spike for construction costs, rents and asset values.
  • “Against the market” positioning: reflection on why both excessive optimism and deep pessimism are dangerous in this environment; argument that, despite a sharper contraction than previous crises, today’s Russian economy is more diversified and resilient than in the 1990s; re‑framing of real estate from a long‑term capital gains asset to an inflation hedge and cash‑flow instrument.
  • Urban development: Big Circle Line (BCL) as a new centrality axis for Moscow; introduction to the “metrocommunes” methodology (areas around single metro stations or interchanges); explanation of how the city’s accessibility centre has shifted towards Khamovniki and why the BCL now forms a new “true” ring around this centre; implications for future development hotspots such as CBD, “Big‑City” and ZIL–Yuzhny Port; characteristics of BCL metrocommunes that make them favourable for outpacing development.
  • Offices (Moscow): how geopolitical risk and economic uncertainty forced a radical forecast revision within weeks; expected contraction of demand, rising vacancy and negative net absorption; impact of more than 300 international companies announcing suspension or exit and the share of stock they occupy; outlook for new construction under conditions of frozen business processes, more expensive construction materials and financing difficulties; differences between class A and B pipelines; short‑term unusual behaviour of asking and effective rents; early evidence of rate corrections in deals signed after late February; trajectory of take‑up, including the growing role of state‑linked tenants and the continued development of flexible workspaces as a planning‑horizon solution.
  • Retail (Russia and Moscow): consumer market under severe pressure from inflation, unemployment risk, falling real disposable incomes and high household debt; expected deep drop in retail turnover in 2022 and a slower negative trend afterwards; crisis consumer behaviour patterns based on past crises (2009, 2014, 2021) and early 2022 — categories most likely to be cut first, saving strategies and substitution patterns; scenario analysis of shopping centre vacancy in Moscow under partial and total exit of international brands; concept disruption risks, legal challenges and footfall redistribution from large and mid‑size malls towards service‑oriented formats (transport hubs, street retail in residential areas, neighbourhood centres); revised outlook for new retail construction in Moscow and regions after record 2021 volumes.
  • Shopping centre performance: Mall Index data on Moscow footfall compared to 2019 and 2021; short‑lived March spike followed by year‑on‑year decline; weekly spending patterns through late February to late March, showing how consumer activity adjusted; strategic responses for landlords — cost optimisation, tenant rotation, growth in discount and value formats, and multifunctional zones emphasising services and low‑budget leisure.
  • Warehouse & Industrial (Moscow region): a segment entering the crisis from a position of strength after two boom years; key metrics at the moment of shock (low vacancy, strong rents, high new supply and take‑up) and rapid forecast revision; main risks from international company exits, a weaker consumer market and high producer and consumer inflation; projections of significantly reduced new construction, halved demand and multi‑step vacancy growth towards a 2023 peak; how the spread in rental rates between belts and property types is widening under inflationary pressure; role of online operators and logistics as main demand drivers and the expected shift towards more cautious BTS and speculative development.
  • Hospitality (Moscow): “promising start of the year” with strong January–February operating results, followed by a sudden March shock; comparison with early 2020 dynamics and explanation of why the current crisis is fundamentally different; description of a “paradigm shift” as hotels are forced to replace not just imported goods but also critical technologies and, in some cases, operators and brands; snapshot of expected March performance for midscale/upscale modern hotels and contrasting strategies of non‑luxury and luxury properties; radical redistribution of roomnight sales channels after booking.com’s exit — surge in direct bookings, reliance on brand websites, loyalty programmes and in‑house sales teams; rising commission and cost pressures from domestic OTAs and the transitional nature of the new distribution landscape.
  • The report frames 2022 not as a one‑off collapse, but as the beginning of a multi‑phase crisis in which the «hot» phase is expected in summer and the deepest impact on real estate appears with a lag.
    The report frames 2022 not as a one‑off collapse, but as the beginning of a multi‑phase crisis in which the «hot» phase is expected in summer and the deepest impact on real estate appears with a lag.
  • For CRE, the key macro question is no longer how deep the initial GDP drop will be, but how long the recession and high‑inflation environment will last.
    For CRE, the key macro question is no longer how deep the initial GDP drop will be, but how long the recession and high‑inflation environment will last.
  • Offices, retail and warehouses all entered the crisis with relatively healthy fundamentals, but each segment faces a different mix of risks: international exits and demand freeze in offices, consumer squeeze and brand withdrawal in retail, and delayed vacancy growth in warehouses.
    Offices, retail and warehouses all entered the crisis with relatively healthy fundamentals, but each segment faces a different mix of risks: international exits and demand freeze in offices, consumer squeeze and brand withdrawal in retail, and delayed vacancy growth in warehouses.
  • Moscow’s geographical centre of accessibility has shifted, and the Big Circle Line is redefining what «central» means for future office and mixed‑use development.
    Moscow’s geographical centre of accessibility has shifted, and the Big Circle Line is redefining what «central» means for future office and mixed‑use development.
  • The hotel sector, after surviving the pandemic, is undergoing a second structural shock — this time driven not by travel bans but by sanctions, technology loss and brand exits, forcing a return to «old‑school» sales techniques and new operating models.
    The hotel sector, after surviving the pandemic, is undergoing a second structural shock — this time driven not by travel bans but by sanctions, technology loss and brand exits, forcing a return to «old‑school» sales techniques and new operating models.

Practical value

  • For investors: a clear, scenario‑based picture of how an unprecedented macro shock is likely to cascade into different CRE segments over 2022–2023; early signals of where stress and forced sales may arise and where assets may retain their role as inflation hedges and cash‑flow generators.
  • For developers and landlords: a realistic assessment of how much and how fast to scale back or re‑phase office and retail projects; understanding of which locations (BCL metrocommunes, new centrality areas) may retain medium‑term development potential despite short‑term turbulence; guidance on concept adjustments for shopping centres and mixed‑use schemes under higher vacancy risk and changing consumer patterns.
  • For occupiers: context for urgent decisions on office footprint, cost‑saving relocations, flexible workspace use and renegotiation of leases; insight into expected rental rate dynamics and availability of space across classes and locations; implications for retail networks facing both demand contraction and brand reshuffling.
  • For retailers and logistics operators: a structured view of consumer market compression, category‑level demand risks and substitution patterns; how these translate into space needs in malls, neighbourhood formats and warehouse networks; what to expect from landlords in terms of repositioning, tenant mix shifts and cost optimisation.
  • For hotel owners and operators: an early map of operational risks in the new paradigm — from distribution channel disruption to technology and brand replacement — with segment‑specific indications of where occupancy and rate are likely to come under the greatest pressure.
  • For analysts and policy‑makers: an integrated macro‑plus‑market narrative of the first quarter of 2022, useful for stress‑testing portfolios, designing support measures and calibrating expectations about the timing and shape of the downturn in CRE.

To explore the full charts, scenarios, sector‑by‑sector forecasts and expert commentary, download the complete MarketBeat Q1 2022 report.

#MARKETBEAT Full Edition Q1 2022 (ENG)

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