#MARKETBEAT Full Edition Q2 2022 (ENG)

  • Марина Усенко

    Марина Усенко

    Партнер, Гостиничный бизнес и туризм

  • Полина Афанасьева

    Полина Афанасьева

    Старший директор, Руководитель департамента исследований и аналитики

  • Никита Дронов

    Никита Дронов

    Заместитель руководителя департамента исследований и аналитики

    Авторы
    • Марина Усенко

      Марина Усенко

      CMWP

      Партнер, Гостиничный бизнес и туризм

    • Полина Афанасьева

      Полина Афанасьева

      CMWP

      Старший директор, Руководитель департамента исследований и аналитики

    • Никита Дронов

      Никита Дронов

      CMWP

      Заместитель руководителя департамента исследований и аналитики

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Авторы

24 октября 2022

MarketBeat Q2 2022 is CMWP’s quarterly deep‑dive into how Russia’s economy and key commercial real estate markets are moving from an acute shock to a slow, drawn‑out downturn. The report shows why the “big collapse” scenario has been replaced by a protracted recession and how offices, retail, warehouses and hotels are adjusting to a structurally different environment.

The report starts with the macro backdrop: the first wave of the economic shock has been contained, inflation has stabilised and the key rate has been lowered, but expectations for 2023–2025 have deteriorated. The focus is on shrinking imports, changing household consumption patterns and the implication that real estate will live through at least four more quarters of recession.

On this foundation, the report explores two scenarios for commercial real estate (baseline and conservative), each with its own set of assumptions about state involvement, budget deficits, demodernisation and “manual control” of key sectors. It then moves through urban development case studies in Moscow, and detailed sections on office, retail, warehouse and hotel markets, highlighting where indicators have already turned and where inertia still masks upcoming change.

What’s inside

  • Macroeconomics: why the 2022 outlook has improved while 2023 has worsened; what a cumulative GDP loss over 2022–2023 means for business; the role of import compression and the shift in household consumption baskets; paradoxes of inflation when producer prices surge, but summer deflation and falling real incomes cap consumer prices; how changing consumption patterns will reshape demand for different types of retail space.
  • Scenarios for commercial real estate 2022–2023: baseline scenario (slow downturn, no banking crisis, rising state share, consolidation of assets into quasi‑state monopolies, parallel imports as a safety valve, demodernisation) and conservative scenario (budget deficit, manual management of non‑payments and local shortages, accelerated nationalisation, direct state control over vital sectors); what each scenario implies for offices, warehouses and retail — from subleasing and “stress assets” to dead malls, state orders and new grey‑market formats.
  • Urban development: a mosaic analysis of three Moscow “metro‑communities” (Paveletskaya, Park Kultury, Rizhskaya) as micro‑cases of how crises wash out some functions and crystallise others; office‑heavy downtowns transitioning to mixed use, premium central districts facing potential stagnation risks as key anchors relocate, and conservative residential enclaves preparing for transformation into transport‑anchored mixed business‑residential hubs.
  • Offices (Moscow): early signs of slowdown — falling take‑up, rising vacancy and a five‑year low in new construction; forecast that the market will reach its cyclical “bottom” only in 2023 with demand and new supply at minimums and vacancy peaking; resilience of class A and central locations as a form of “latent downside”, contrasting performance across submarkets (CBD, Moscow City, Leningrad Corridor); divergent dynamics inside class A (central vs. decentralised); growing importance of sublease; rapid expansion of flexible workspaces and first steps of Russian operators in international markets (UAE).
  • Retail: consumer optimism recovering from the March‑April shock despite weak fundamentals; shrinking retail turnover and real incomes, heavier focus on food and everyday goods; structural narrowing of assortments and the role of private labels in filling gaps; behavioural shifts — less long‑term planning, delayed big‑ticket purchases, stronger preference for domestic brands; risks and potential vacancy in Moscow shopping centres in the wake of international brand exits; uneven impact on different types of malls (prime, super‑regional, new, neighbourhood).
  • Retail formats and tenants: how shopping centre concepts are changing — conversion of empty units into fitness, sports, entertainment and pop‑up formats; expansion of Russian food discounters and domestic fashion/universal stores; arrival of Indian and other “friendly” brands; growth of multi‑brand and local‑designer concepts; landlord and regional government support for local retailers via softer lease terms.
  • Retail vacancy and new construction: current and “potential” vacancy in Moscow malls, including space occupied but not operating; risk assessment by category of centre (prime, super‑regional, new schemes, others); why newly opened centres are most vulnerable with historically high vacancy; why neighbourhood centres embedded in residential districts are more resilient; expected slowdown in new retail construction due to higher build costs, tax burden and fierce competition for tenants.
  • Warehouses (Moscow region): a sector that so far mirrors the macro path — no dramatic fall, but visible softening; high new construction volumes as a legacy of 2021 demand; gradual vacancy growth; sharp drop in take‑up in Q2 as the market “freezes”; rental rates peaking in March and beginning a slow decline; growing operating costs due to supply chain disruptions and price spikes for every component of facility management.
  • Warehouses: forecasts and structural change — revised expectations for new supply, demand, rents and vacancy; how assortment compression, private labels and changes in stock policies affect warehouse demand; the differentiated impact of online retail and marketplaces (from aggressive pre‑leasing “for the future” to subleasing excess space); likely scenarios of de‑stocking versus state‑driven reserves and their opposite effects on vacancy; geography of rents by logistics belt and corridor.
  • Hotels (Moscow): hotel business as a mirror of systemic change — brand exits, management switches, new booking and distribution channels; why data from traditional benchmarking systems is becoming less representative; minimal new modern supply coming into the market under alternative flags or independent brands; stabilisation of occupancy by June at around last year’s levels, especially in midscale and economy segments; pressure on ADR and RevPAR, particularly in luxury and upper‑upscale; what current trends imply for owners’ and operators’ strategies.
  • The «big collapse» scenario has been replaced by a long, shallow recession: the immediate shock has been contained, but the cumulative loss to 2023 is substantial and recovery to 2021 levels is not expected quickly.
    The «big collapse» scenario has been replaced by a long, shallow recession: the immediate shock has been contained, but the cumulative loss to 2023 is substantial and recovery to 2021 levels is not expected quickly.
  • Import compression and changing household consumption baskets are becoming more important drivers for commercial real estate demand than headline GDP numbers.
    Import compression and changing household consumption baskets are becoming more important drivers for commercial real estate demand than headline GDP numbers.
  • Office and warehouse markets are adjusting slowly, with indicators worsening in a gradual rather than dramatic way — suggesting that the main part of the downturn is still ahead.
    Office and warehouse markets are adjusting slowly, with indicators worsening in a gradual rather than dramatic way — suggesting that the main part of the downturn is still ahead.
  • Retail is entering a phase of structural reshaping: international exits, format shifts, localisation of brands and concepts, and a likely wave of dead or semi‑dead malls in the least adaptable assets.
    Retail is entering a phase of structural reshaping: international exits, format shifts, localisation of brands and concepts, and a likely wave of dead or semi‑dead malls in the least adaptable assets.
  • Warehouse and logistics players are being forced to rethink assortment, stock and location strategies, while rising operating and construction costs squeeze margins despite earlier rent growth.
    Warehouse and logistics players are being forced to rethink assortment, stock and location strategies, while rising operating and construction costs squeeze margins despite earlier rent growth.
  • Moscow’s hotel market is stabilising in terms of occupancy, but ADR and revenue per room trends reveal the real stress, especially for upper segments and international‑brand‑dependent properties.

Practical value

  • For investors: a structured view of how a “controlled” first‑wave shock turns into a drawn‑out recession and what this means for timing, pricing and risk across office, retail, warehouse and hotel assets; understanding where state involvement and de‑modernisation may create both headwinds and pockets of opportunity.
  • For developers and landlords: early warning indicators on demand, vacancy and rents by segment; guidance on which projects are most exposed (new malls, secondary offices, speculative warehouses) and which configurations look more resilient (mixed‑use metro‑connected districts, neighbourhood retail, prime logistics and midscale hotels); input for decisions on delaying, phasing or re‑profiling projects.
  • For occupiers: context to rethink space strategies — from office consolidation or decentralisation to adjusting retail footprints and logistics networks under changing consumer behaviour, shrinking imports and evolving online/offline mixes.
  • For retailers and logistics operators: a fact‑based picture of consumer contraction, assortment shrinkage and the rise of private labels and parallel imports; implications for store formats, assortment planning, warehouse locations and stock strategies.
  • For hotel owners and operators: an assessment of how the post‑February 2022 paradigm shift is affecting different segments, with practical insight into brand, management and distribution risks as the market moves away from established global systems.
  • For policy‑makers and advisors: evidence of how macro policy, sanctions and structural shifts are already filtering into CRE, useful for calibrating support measures, sector priorities and regional development plans.

To see the full set of charts, scenarios, segment‑by‑segment forecasts and detailed commentary, download the complete MarketBeat Q2 2022 report.

#MARKETBEAT Full Edition Q2 2022 (ENG)

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